CareGuide

CareGuide is one of Canada’s fastest growing startups. We make it easier for families and individuals to find care for their loved ones through a portfolio of specialized marketplaces, including Housekeeper.com, Nanny Lane, ElderCare.com, and 26 other domains.

We have a history of being unorthodox. In 2015, we acquired CanadianNanny.ca and tripled its revenue within one year. In 2016, we made our foray into FinTech through an in-house payroll solution, and we’ve built a one-of-a-kind investor group including over 60 successful entrepreneurs.

We’re a pretty tight-knit group. Our regular team socials, bi-weekly cross-team meet ups, and catered Friday lunches help with this, but the real secret is hiring people who care about their colleagues, and are excited to build something big.

This culture helps fuel a high-trust workplace, which allows us to do fun things like offer unlimited vacation. Our team is constantly looking to improve, and works hard to build each other up. We succeed and fail together. In this vein, our company is seriously committed to your growth.

Want in?

We’re hiring a performance marketing coordinator to help us accelerate our paid user acquisition. If that seems like jargon, we know you’re not phased, because you’re the kind of person who has no problem learning things on their own.
 

You’ll join a small but mighty team of 3 other full-time marketers, and play a key role in fuelling CareGuide’s continued growth. We’re people who love to learn, appreciate a challenge, and find deep motivation in having a direct impact on the company. You’ll fit right in.
 

Every day at CareGuide, expect opportunities to mine for analytical insights about our users, experiment with marketing channels, and chip away at hard problems.
 

What We Can Promise You

Unmatched learning. CareGuide has significant expertise in paid acquisition. Our goal is to rapidly have you scale in to one of Toronto’s best performance marketers.

Extensive mentorship. Weekly one-on-one’s, frequent skip-level meetings with our VP of Marketing, and a learning budget all exist to help you excel. Opportunities to learn outside your discipline abound, for example by building your technical chops or developing as a designer.

Who are we looking for?

You’re inventive, curious, and comfortable working with numbers. You enjoy solving puzzles, and look to data when seeking to understand why the needle has moved. Above all, you strive to make an impact.
 

When things don’t work out, you take accountability. You thrive on feedback, take ownership for your work, and operate with a small ego.
 

You don’t mind ambiguity, and enjoy discovering solutions independently. When looking to evaluate success, you turn to data and outcomes.
 

At the same time, you’re tenacious. You understand that big goals require persistence and hard work.
You aren’t afraid to do some less-glamorous work in pursuit of a larger accomplishment.
 

On top of all that, you’re pumped to improve people’s lives.

Key Responsibilities

You’re going to play a central role in rapidly expanding our search engine marketing (SEM) efforts. We’ve proven that this channel can work for us, and are handing it off for you to own. The challenge is to achieve 3x year-over-year growth, by:

Developing novel campaigns, designed to achieve scalable growth across our other marketplaces

Overseeing the budget, which is rapidly approaching $1 million annually

Running high-velocity A/B testing across bid strategies, ad copy, and other levers to push for continued optimization of existing SEM campaigns

Analyzing historical data to derive insights that inform channel improvements

Requirements

You trust data over intuition

You are keen to apply an analytical mindset to drive growth

You get excited about doing hard things, without a clear roadmap

Nice-to-haves

Experience developing and testing hypotheses

An understanding of SQL

Exposure to paid acquisition campaigns

Anything else?

Our team values diversity. We encourage applications from individuals of all races, ethnicities, religions, genders, sexual orientations, gender identifications, abilities, incomes, and ages.

If you would like to request accommodations for your interview, please feel free to do.