Fredericton, New Brunswick

Description

We are looking for a Marketing Manager to join our organization. This individual will be responsible for the idea generation, development, implementation and ongoing operations of our marketing, communications, and PR plans and tactics. As the lead with our marketing agency and through collaboration with our internal stakeholders, you will be our brand champion and our voice to build our strategies and tactics to ensure it portrays the mission, values, and produces the desired outcomes for our team and organization.

Responsibilities

Lead the requirements and workshops with stakeholders to build out plans and tactics in these areas: marketing campaigns; communications plans & tactics; stakeholder engagement; and, content strategy.

Collaborate with our agency to build out: communications materials; digital strategy and execution, social media strategy and execution, event strategies and execution; website strategy and management.

Content development including idea generation, writing, editing, and producing content. Examples include: website, blog posts, new releases, annual report, presentations, and speeches.

Relationships management with vendors, sponsors, media, external partners and marketing agency.

Champion the NBIF brand both internally and externally, ensuring that the brand consistently and accurately portrays the mission and values of the corporation.

Building marketing and communications KPI’s and report on these on a regular basis.

Building and owning an annual budget.

Qualifications

Post-secondary education/university degree in marketing, communications or a related field

5+ years of relevant marketing and communications experience

Written and spoken competencies in both French and English is a definite asset

Demonstrate strong knowledge and experience in digital and social marketing tools

Website management and operations are an asset for daily updates

Requirements gathering and facilitation of stakeholder inputs for online and offline needs

Ability to establish and maintain effective working relationships with external and internal stakeholders

Knowledge of the regional startup ecosystem and/or research community activities is an absolute asset

Attention to detail and quality assurance

Additional Information

At the New Brunswick Innovation Foundation (NBIF), we strive to change the world one idea at a time. We make dreams come true by enabling innovators to turn their ideas into reality. Our talented team of professionals share a can-do attitude and rely on teamwork to support our clients and to solve complex problems each day. Together we make a significant impact and share a desire to transform our community, all while gaining a breadth of knowledge and experience that’s beyond compare.

At NBIF, innovation is more than a buzzword, innovation is our business. No one day is ever the same as we work with some of the most amazing innovators and help them to realize their dreams. We offer a workplace that empowers our people to do meaningful work and to learn, grow and develop. We believe in continuous learning and refuse to accept the status quo.

You share our enthusiasm and passion for innovation and embrace a startup mindset. You are creative and thoughtful, yet thrive in an environment with competing priorities and tight deadlines. You take pride in your work, excel under pressure, and enjoy helping people. You collaborate well with others and are there to support the organization as a team player and communicator.