Posted September 6th 2017
As a Facebook Ads Specialist, you'll be working with our Customer Success team to implement innovative retargeting campaigns on Facebook and Instagram for some of our biggest brands.
The innovative strategies you work on will ultimately make their way into the core product as Shoelace is actively automating the role of a human retargeting expert. But this will not put you out of a job! As you know, things change very rapidly in our industry, so as soon as we've automated one strategy, we're already hard at work exploring the bleeding-edge trends to uncover what comes next.
In this role, you are participating directly in building the heart of the Shoelace experience. Your efforts and learnings will help thousands of brands with their marketing. Our vision is to make expertise affordable and accessible to millions of businesses and we hope you'll join us for the adventure!
Extensive experience running Facebook ads is a requirement.
Shoelace is currently a 13 person team. Sometimes, we self identify as a band of talented misfits. We have a great team that supports and respects each other. Our organization is about to undergo a lot of growth and change.
Shoelace is building a retargeting expert that proactively creates and manages retargeting campaigns for e-commerce merchants. Most businesses don't have the budget to hire an expert. Shoelace is automating the role of a human expert and offering it at scale to those who otherwise couldn't afford one.
Here is an example of a Shoelace experience over SMS:
Shoelace: "Hi David! We’ve noticed your traffic has increased over 25% in the past week! Let's bump your daily budget up to $10/day to make sure we reach all of your new visitors. Reply YES and we'll get it done."
This is just one example of the many conversations our users have with Shoelace.