Discover
The Opportunity
CareGuide has enjoyed tremendous growth since we started over 3 years ago. We run focused marketplaces for everyday care services, such as CanadianNanny.ca, Sitter.com, Eldercare.com, Housekeeper.com, and 24 other domains. Our one-of-a-kind investor group includes over 60 successful entrepreneurs, and we are the highest rated company in Canada on Glassdoor with 24 perfect 5-star reviews.
Looking for an Inbound Quarterback
We run several unique automated marketing systems (which have powered our outstanding growth to date). One of our most relevant marketing channels is an oldie but a goodie: email. Underrated and sexy as ever. We use email to acquire, engage, and retain care seekers and care providers across the 28 domains in our portfolio. We have planted the seed, and are looking for someone analytical, organized, and gritty to take email marketing to its logical extreme.
What you'll do
Responsibilities
We operate in a highly autonomous environment, so this channel is yours to own; strategy, experimentation, growth, and scaling is all under your purview. The challenge to solve is how to increase email effectiveness as an activation tool (causing non-paying users to upgrade and take other high-value actions) and to grow email into an acquisition mechanism (finding creative & efficient ways of acquiring emails).
About you
To enjoy this role you are probably analytics-obsessed and make decisions based on data. You are curious about data in that you want to know why the needle moved. You're highly fastidious, and have a knack for writing copy that is colloquial and converts. You're driven by solving hard problems, and you value growth above (almost) all else when it comes to marketing. You most likely have experience or an interest in psychology, behavioural economics, consumer behaviour, maths, growth hacking, or other areas of marketing.
We're looking for
Core Skills
A little bit about us
CareGuide
CareGuide is a family of online services to help families connect with care providers. Finding the right care provider shouldn't be as hard as it is today.
Are you interested?
Work With Us
Career Development
An interesting thing about CareGuide: as a tech startup, we employ more women than men, and have a high degree of ethnic & religious diversity. We also have team members in their teens, 20s, 30s, 40s, 50s, and 60s. We hire the best and focus on building careers.