CAA Atlantic

• Design and deliver Member experiences that deliver value and provide an exemplary omni-channel experience, based on established and evolving industry best practices and principles
• Build, plan and implement the overall digital marketing strategy
• Manage the strategy
• Organize and lead digital marketing team
• Manage and train the rest of the team
• Stay up to date with the latest technology and best practices
• Develop innovative digital marketing strategies using social platforms, paid advertising, SEO, SEM, and other techniques Manage and oversee different digital marketing channels (Web, App, Display, Email, Social etc)
• Measure ROI and KPIs
• Conduct market research, investigate benchmarks, and analyze trends
• Prepare and manage digital marketing budget
• Oversee all the company's social media accounts
• Measure and manage online content
• Track SEO and Google Analytics data and make complex analysis
• Anticipate sales performance trends

• 10 years + of experience in a senior digital role
• 5 years + of experience in developing and implementing digital marketing strategies
• In depth knowledge of different digital marketing channels
• Advanced knowledge and experience with online marketing tools and best practices
• 5 years + of hands-on experience with SEO, Google Analytics, Adobe Analytics and email marketing
• A comprehensive understanding of contemporary website function & design for sales and service fulfillment.
• Metrics driven - ability to analyze data, draw insights and action improvement, fluency with data analytics and all website performance metrics.
• Ideally has successfully participated in the evolution of business from delivering a legacy digital presence into a contemporary, leading-edge consumer experience.
• Project Management experience, including planning & control, budgeting, and business change management
• A thorough understanding of all main social media platforms and their respective applications in an effective business strategy.
• Sense of ownership and pride in your performance and its impact on company's success
• Critical thinker and problem-solving skills
• Team player and great leader
• Great interpersonal and communication skills
• An interest in emerging digital innovations such as contextual Digital Design, AI, etc.
• MBA in Marketing, Digital technologies, or similar relevant field would be an asset
• Experience with Adobe Experience Manager, Adobe Analytics and Salesforce or similar tools

CAA Atlantic

At CAA Atlantic, we're not just a company; we're a driving force in the modern world of Atlantic Canada. With a rich history dating back to 1947, we are deeply rooted in our region, but our vision is firmly fixed on the future. Our mission? To revolutionize the way people experience safety, travel, and well-being in the 21st century.

Serving our members with pride across the four Atlantic Provinces, we're not your typical organization. As a forward-thinking, not-for-profit, we're committed to pushing the boundaries of what's possible.

If you're looking to be part of a company that's leading the charge in modernizing the travel and safety industry, look no further. As a four-time recipient of the Most Trusted Brand in Canada over the past five years, we're on an unwavering journey to become the most trusted member-focused organization and top employer in Atlantic Canada. Join us and be part of the future with CAA Atlantic. Together, we'll drive innovation, ensure safety, and redefine the way Atlantic Canada experiences the world.

Why Work With Us:

• Challenging work with an amazing team
• Strong commitment to the community and giving back (more than $50K in charitable giving to the IWK Foundation, Ronald McDonald House Atlantic and the Janeway Children’s Hospital Foundation in 2022, in addition to many more)
• A competitive compensation package
• Generous paid time off based on professional experience
• Paid volunteering
• Telemedicine - provides you with 24/7 direct access to medical care and wellness services by phone or video chat
• Health and Safety of employees is the number one priority
• Complimentary Premier CAA Membership
• An in-house gym facility and/or corporate gym rate and partial reimbursement
• An innovative and dynamic work environment
• Ongoing learning and development opportunities

Our Vision: To be the most trusted and sustainable Member organization in Atlantic Canada.

Our Mission: To make a difference every day by anticipating, understanding, and exceeding the expectations of our Members

Our Core Values

• WE WILL BE BOLD We embrace change and encourage bold decisions to be made in pursuit of delivering positive impact and innovative solutions for our Members and our community.
• WE DO WHAT WE SAY Our Members and our Community know they can trust us to be there when we say we will, to provide the safety and security they can count on and deliver the great service they’ve come to expect. Our word is our bond.
• WE THINK DIFFERENTLY We create a culture built on being curious, embracing new ideas, backgrounds, and perspectives, which expands our thinking and leads to creative solutions.
• WE DO THE RIGHT THING We commit to operating in the best interest of others, upholding integrity and being transparent in our actions and decision making.

Diversity and inclusion at CAA Atlantic

As a member-driven organization, we are dedicated to building a workforce that reflects the diversity of the communities in which we live. It is important to us that every employee has the opportunity to reach their full potential, and we recognize that diverse perspectives enhance our collective innovation, creativity and allow us to provide amazing service to our Members.

Accommodation

Applicants should identify if they require accommodation during the competition process (on a confidential basis). All postings available in alternate formats upon request.

CAA Offers you:

• A competitive compensation package.
• Exceptional benefits package including health and dental and company pension plan.
• Complimentary CAA Membership
• An in-house gym facility
• An innovative and dynamic work environment.
• Opportunities to take part in job related training and development