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The Opportunity
The Digital Marketing Specialist (Email Marketing and Website Content Management), under the direction of the Director of Marketing and Communications, will primarily be responsible for developing, executing and monitoring email marketing campaigns as well as managing website content. This individual will be responsible for cooperatively working with the secondary Digital Marketing Specialist who is responsible for Social Media Management, 3rd party digital advertising, and search engine marketing.
CAA Atlantic is committed to ensuring the health, safety and wellbeing of our employees and only applicants who can provide proof of receiving two vaccines against Covid-19 will be considered for this position. In keeping with government guidelines, an exemption and resulting accommodation may be provided to new employees who cannot be vaccinated based on grounds protected by applicable human rights legislation and medical documentation outlining a specific and recognized contraindication to a COVID-19 vaccine.
Diversity and inclusion at CAA Atlantic
As a member-driven organization, we are dedicated to building a workforce that reflects the diversity of the communities in which we live. It is important to us that every employee has the opportunity to reach their full potential, and we recognize that diverse perspectives enhance our collective innovation, creativity and allow us to provide amazing service to our Members.
Applicants should identify if they require accommodation during the competition process (on a confidential basis).
This posting is available in alternate formats upon request.
What you'll do
Responsibilities
- Help develop a successful web and digital presence that effectively meets company needs.
- Cooperatively work on strategies to intertwine various digital marketing techniques into one advertising strategy.
- Help with building, testing and executing digital marketing campaigns.
- Develop and manage email lists.
- Design, write and send marketing emails.
- Develop email marketing strategies that include the delivery timing, creative layouts, tailored messages, and subject lines.
- Continuously monitor email marketing programs for accuracy, efficiency and results.
- Cooperatively monitor, track and analyze digital marketing campaigns; develop recommendations for changes and improvements.
- Work with cross-functional departments to implement, launch and maintain digital marketing campaigns.
- Plan, execute, create, manage, and report on activity for all Social Media channels. These currently include Facebook, Twitter, Instagram, LinkedIn, and YouTube.
- Maintain a strong working knowledge of current marketing trends and practices.
- Produce reports as needed on marketing strategies, statistics and results.
- Offer assistance and guidance on developing digital marketing strategies.
- Use customer behaviour, insights and prior campaign results to develop new email and website marketing strategies.
- Track and analyze key performance indicators.
- Conduct research and analyze digital marketing campaigns. Collect and analyze statistics on successful and unsuccessful strategies.
- Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.
- Conduct market research analysis to identify electronic commerce trends, market opportunities, or competitor performance.
- Other duties as assigned.
What you'll need
Qualifications
- Bachelor's degree in business, marketing, information technology, communication or a related discipline.
- Five years of experience in marketing, preferably with a focus on email marketing and/or digital marketing.
- Excellent computer skills including familiarity with MS Office applications, HTML, XML, and various publishing and analytical software.
- Previous training or certifications on Salesforce Marketing Cloud considered an asset.
- Strong understanding of digital marketing principles and practices.
- Experience with Google Analytics and Tag Manager
- Familiarity with Adobe Experience Manager considered an asset
- Experience with Adobe Creative Suite (Photoshop specifically)
- Ability to multi-task and deliver tight deadlines.
- Excellent communication skills.
- High attention to detail and quality standards.
- Strong organizational and multi-tasking skills.
- Excellent writing skills, and experience writing advertising scripts.
Work Conditions
- Overtime may be required.
- Travel may be required.
- Ability to attend and conduct presentations.
- Manual dexterity required to use desktop computer and peripherals.
We're looking for
Core Skills
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A little bit about us
CAA Atlantic
CAA Atlantic
At CAA Atlantic, we're not just a company; we're a driving force in the modern world of Atlantic Canada. With a rich history dating back to 1947, we are deeply rooted in our region, but our vision is firmly fixed on the future. Our mission? To revolutionize the way people experience safety, travel, and well-being in the 21st century.
Serving our members with pride across the four Atlantic Provinces, we're not your typical organization. As a forward-thinking, not-for-profit, we're committed to pushing the boundaries of what's possible.
If you're looking to be part of a company that's leading the charge in modernizing the travel and safety industry, look no further. As a four-time recipient of the Most Trusted Brand in Canada over the past five years, we're on an unwavering journey to become the most trusted member-focused organization and top employer in Atlantic Canada. Join us and be part of the future with CAA Atlantic. Together, we'll drive innovation, ensure safety, and redefine the way Atlantic Canada experiences the world.
Why Work With Us:
- Challenging work with an amazing team
- Strong commitment to the community and giving back (more than $50K in charitable giving to the IWK Foundation, Ronald McDonald House Atlantic and the Janeway Children’s Hospital Foundation in 2022, in addition to many more)
- A competitive compensation package
- Generous paid time off based on professional experience
- Paid volunteering
- Telemedicine - provides you with 24/7 direct access to medical care and wellness services by phone or video chat
- Health and Safety of employees is the number one priority
- Complimentary Premier CAA Membership
- An in-house gym facility and/or corporate gym rate and partial reimbursement
- An innovative and dynamic work environment
- Ongoing learning and development opportunities
Our Vision: To be the most trusted and sustainable Member organization in Atlantic Canada.
Our Mission: To make a difference every day by anticipating, understanding, and exceeding the expectations of our Members
Our Core Values
- WE WILL BE BOLD We embrace change and encourage bold decisions to be made in pursuit of delivering positive impact and innovative solutions for our Members and our community.
- WE DO WHAT WE SAY Our Members and our Community know they can trust us to be there when we say we will, to provide the safety and security they can count on and deliver the great service they’ve come to expect. Our word is our bond.
- WE THINK DIFFERENTLY We create a culture built on being curious, embracing new ideas, backgrounds, and perspectives, which expands our thinking and leads to creative solutions.
- WE DO THE RIGHT THING We commit to operating in the best interest of others, upholding integrity and being transparent in our actions and decision making.
Diversity and inclusion at CAA Atlantic
As a member-driven organization, we are dedicated to building a workforce that reflects the diversity of the communities in which we live. It is important to us that every employee has the opportunity to reach their full potential, and we recognize that diverse perspectives enhance our collective innovation, creativity and allow us to provide amazing service to our Members.
Accommodation
Applicants should identify if they require accommodation during the competition process (on a confidential basis). All postings available in alternate formats upon request.