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The Opportunity

Fredericton, NB, Canada Marketing Experienced Full-time

Are you an analytical thinker?
Do you thrive in creative environments?
Are you ready to be a part of an innovative, ever-expanding organization?

If you answered yes to these questions, we?re interested in you!

At UFred, we?re passionate about helping working professionals achieve their goals through online education, and our Marketing and Communications Team is all about helping spread that message. Our Marketing team is made up of numbers-driven, passionate and collaborative people who are dedicated to achieving organizational goals by driving brand awareness. Ambitious and enthusiastic, this team is the community?s first point-of-contact for all things UFred, and they pride themselves on leaving everyone they encounter feeling more engaged and informed.

The day-to-day of a Digital Marketing and Advertising Specialist at UFred

The Digital Marketing and Advertising Specialist, reporting directly to the Marketing and Communications Manager, is responsible for building relationships and effectively promoting all programs offered by the University of Fredericton. The position is responsible for enhancing our outreach in order to meet target enrolment goals. This role also includes participating in various marketing projects and initiatives.

As a Digital Marketing and Advertising Specialist, you can expect to:

  • Maintain and update full Pardot internal infrastructure
  • Create and promote announcements and messaging, using various marketing channels and strategic marketing tactics
  • Maintain, monitor and measure social media platforms
  • Ensure social media strategies and tactics are enhanced to meet and exceed goals
  • Concept and craft strategic short-form content for drip campaigns and various marketing initiatives
  • Create, monitor, and analyze AdWords and social advertising campaigns
  • Conduct analysis and prepare reports based on campaign objectives
  • Track and maintain budgets related to digital advertising
  • Perform website content updates and drive traffic to the website
  • Produce creative visual assets (photographs, videos, infographics, GIFs, etc.) for social and email marketing
  • Develop and execute all content within the email marketing lifecycle
  • Conduct A/B testing for campaign optimization
  • Ensure campaigns are optimized for mobile compatibility

Some of the things we look for in a Marketing and Communications Specialist include:

  • An undergraduate degree or higher education in marketing and/or journalism
  • A minimum of 2 years? experience working in digital marketing and/or advertising
  • The ability to work effectively within tight deadlines and a constantly changing environment
  • Experience conducting market research
  • Experience in search engine optimization
  • Familiarity with content marketing standards and social media best practices
  • The ability to assume responsibility and communicate effectively with others
  • The ability to work with limited direction once being brought up to speed, and strong problem solving and troubleshooting skills
  • Strong general understanding of common web technologies
  • Experience creating and maintaining Google AdWords and/or other Search Engine marketing campaigns
  • Experience creating, launching, and maintaining social advertising campaigns
  • A technical background and experience with Salesforce, Pardot, Wordpress, and/or Social Studio considered an asset

Compensation Package

In addition to your base compensation, joining the UFred team means you will be part of a rapidly expanding organization with a mission to provide quality and affordable education globally. UFred values its employees and ensures they are able to enjoy Wellness and Balance, Professional Development, and Service opportunities.

Wellness and Balance: UFred employees start their career by completing a Psychological Health and Safety in the Workplace course. They actively utilize subsidized Health and Vision Care, as well as an RRSP Match program. They spend paid time off with those who are important to them between Christmas and New Years, as well as and on their birthdays. The possibility for flexible work arrangements, subsidized gym memberships, and Wellness days are additional benefits enjoyed by our staff.

Professional Development: UFred supports both internal and external opportunities to support your development needs.

Service: UFred employees actively participate in a wide range of volunteer and fundraising initiatives within and around the Fredericton Community on a regular basis.

Hours of Work

This is a full-time position (35 hours), under regular business hours. Work may require local/distance travel and may require occasional overnight travel and weekend and/or evening work. The position is available in Fredericton, NB.

We thank all those who apply!

About UFred:

The University of Fredericton is fully recognized as a degree-granting institution by the Province of New Brunswick. Our mission is to provide our students with an exciting, rewarding and affordable lifelong learning path of professional education, with programs scheduled to accommodate both professional and personal lives.

We're looking for

Core Skills

Marketing Communications Marketing Research Advertising Sales SEO SEM Social Media Marketing Digital Marketing

A little bit about us

University of Fredericton

Come work with us!

The University of Fredericton is fully recognized as a degree-granting institution by the Province of New Brunswick. Our mission is to provide our students with an exciting, rewarding and affordable lifelong learning path of professional education, with programs scheduled to accommodate both professional and personal lives.