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The Opportunity
Reporting to the Marketing Communications Manager, the Communications Coordinator will execute marketing communications efforts across our four major markets (USA, Canada, UK and Australia).
In collaboration with other team members, this role will be responsible for developing a communications calendar around the goal of increasing customer engagement to impact key department metrics. Email marketing to prospective, existing and cancelled customers is a major focus of this position, with the ability to monitor, measure and report on metrics, results and outcomes. Taking the lead on the company blog, Twitter, Facebook, Instagram and other community channels to come, the Communications Coordinator will create content that suits our brand personality and engages our customers. Copywriting for the app and web environments, as well as for PR opportunities as they arise will also be a key part of this position.
The ideal candidate will have the marketing communications acumen to differentiate content for unique audiences, run split tests and analyze results, and work with the Marketing Communications team on a variety of projects. As a tech company, we value innovation; the successful candidate will always have a new experiment on-the-go, to allow the Manager to make data-driven decisions on strategy. This is a creative and dynamic position with lots of room for new ideas, well-suited to a seasoned marketer with a passion for books.
If this sounds like the right job for you, apply with your cover letter and resume.
What you'll do
Responsibilities
- Organize ongoing communications calendar.
- Create & implement HTML email campaigns to capture new market attention and deepen customer engagement.
- Plan and implement an innovative social media strategy across all channels, including, Facebook and YouTube.
- Copywrite for the company website and app, thoughtfully considering UX.
- Participate in PR strategy discussions and write copy for PR opportunities.
- Design and launch surveys to customers (Net Promoter Score, customer profiling, cancellation surveys, etc.) using SurveyMonkey.
- Design and run experiments and AB tests to continually establish department best practices.
- Measure and report on the effectiveness of various marketing communication initiatives.
What you'll need
Qualifications
- Post-secondary education in Marketing, Communications, PR, English, journalism, or a writing-intensive degree
- Strong copywriting skills with 2+ years' experience in writing for digital channels, with the ability to adopt different brand voices and optimize your copy for different audiences
- HTML coding and email marketing software experience (MailChimp)
- Fluency in all social media
- Experience with the design and analysis of surveys
- Strong analytical ability and organizational skills
- Creative and able to think outside the box
- Happy to adapt to rapidly changing projects and responsibilities
- Familiarity with Adobe Photoshop and SQL an asset
- Passionate about books of all kinds
Look for yourself
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A little bit about us
Storytel Audiobooks Canada Inc.
Founded in 2011, Audiobooks.com is an app-based subscription retailer for audiobooks, delivering fast and easy access to over 125,000 titles to booklovers around the world. Our members can listen to best sellers, new releases and classic favourites on Apple and Android devices and via our partners: Sonos, GM, Jaguar and Land Rover. With a customer-first focus, we're constantly innovating and experimenting to create the best experiences for our listeners. Audiobooks.com is an RBmedia company.
Are you interested?
Work With Us
At Audiobooks.com, you'll never feel tied to your desk. We've got two stories of really bright, open space in a great location that's just a 10-minute walk from Appleby GO Station, and we offer free parking. We provide our employees with healthy snacks and bring in a massage therapist and a yoga/mindfulness instructor on a monthly basis. We offer full benefits, and an unlimited paid vacation policy. Our close-knit group runs a ping-pong league, a book club, and frequent lunch outings for our resident foodies. Everyone who works here is friendly, talented and passionate, and enjoys getting their hands dirty building amazing products.
You'll love where you work!