Atlantic Lottery

• Our People are our greatest asset so you will be expected to further develop and energize a team of talented individuals as a leader.
• You will provide expertise and coaching on current and emerging e-Commerce industry best practices.
• You will be responsible for alc.ca planning and budget control and in some cases also work with internal client budgets.
• You will develop successful alc.ca positioning and compelling differentiation.
• You will oversee digital campaigns to increase awareness and loyalty.
• You will direct the creation and execution of the on-line store marketing plan.
• You will oversee strategies and tactics to drive and convert on-line traffic to active customers.
• You will oversee strategies and tactics to retain customers and maximize lifetime value.
• You will embed a discipline of constant testing and refinement of activities within the team.
• You will gather, analyze and apply consumer and competitor insights to inform campaign strategies.
• You will effectively manage various e-Commerce techniques to include but not be limited to: digital paid media advertising, SEM, social media paid advertising, e-mail marketing, and various promotions and contests.
• You will explore ways to leverage our land-based retail network for mutually beneficial results.
• You will oversee your team's segmentation of customer data to optimize the experience.
• You will explore ways to further automate processes and customer communications.
• You will work closely with User Experience & IT teams to ensure e-Commerce requirements are met.
• You will build collaborative relationships with the brand management group to achieve mutually beneficial objectives.

• You have a Bachelor's degree in business administration or commerce with a focus on marketing or e-Commerce.
• You have 3 plus years of experience in e-commerce working with digital media, e-mail marketing, data mining analytics, search engine and social media.
• You have a strong understanding of Internet, e-Commerce and marketing trends and best practices.
• You have 3 plus years working in marketing including responsibility for brand positioning and integrated marketing plans
• You can balances a sales- and result-driven mindset with a customer-first approach.
• You have the ability to analyze data and derive insights.
• You have excellent leadership and management skills.
• You have demonstrated strong business judgment and fact-based decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives.
• You have excellent interpersonal, organizational, presentation and communication skills.
• You are proficient in Microsoft Office and web analytics.

Our players have been having fun and "dreaming big" since 1976 when Atlantic Lottery started offering lottery games on behalf of the governments of Nova Scotia, New Brunswick, Newfoundland and Labrador and Prince Edward Island. The game options have grown and changed over the years and so has our workforce! Today's Atlantic Lottery has more than 600 employees, who are the heart and soul of our business. We offer everything from dare-to-dream draw games to online bingo; breakopen tickets to sports wagering; and games in social settings and on the internet. With games come winners - big and small wins every day - but the best thing about lottery games is that when you choose to play with us, everyone benefits. 100% of our profits go back into our communities. That feels good! #ProudToBeAL

We are proud, gritty, community-minded, and punch above our weight. Being Atlantic Canadian means that we work hard and we know how to have fun. It also means that we genuinely care for each other as co-workers, neighbours, and friends.

Your best life is waiting in Atlantic Canada. At Atlantic Lottery, we have many roles that allow you to work from any of our four Atlantic provinces. Explore living East:

• New Brunswick
• Nova Scotia
• Prince Edward Island
• Newfoundland

Atlantic Lottery delivers a career in a fun and high-performing environment that offers a competitive salary, relevant training, development opportunities and flexible benefits.

We thank all applicants for their interest, however, only those selected for an interview will be contacted.